Part I: The Concept - Mr. Gold

Last year I finished my first major video piece called Mr. Gold. I have done video plenty of times before with other shooters but this was my baby. I've had a lot of people emailing to ask how I did it. Rather than email everyone individually I figured I'd do a few blog posts detailing the whole process. If you're reading this looking for flashy images you'll probably be disappointed. It'll probably be a lot of words. Visually boring...yes. Informative...that's what I'm shooting for. The concept to do Mr. Gold came out of one major epiphany. It was this: I really need to get into this video thing.  You see, the landscape for still photographers has changed. Everyone is asking if we do video now. A few years ago I began to see this and knew I needed to start preparing for this shift. Some old crusty guys were appalled at this shift. They're the same guys who got angry when digital broke onto the scene. Thankfully for me I've always loved the art of "talkies" (as those old crusty guys would call video). I grew up in a movie loving family and looking back on it I believe my first love was film, not still photography. All that to say taking up video wasn't a difficult mental leap for me.

Since this was the first major piece I would be doing alone I knew there were some things I needed to consider. First off, I needed to do something close to home. I had tossed around doing a project in another state/country. Ultimately I decided that I needed to stay close to home. This would allow me to shoot as much as I'd like. If I didn't capture something or the weather wasn't right I could easily go back and shoot. Since this was more of a personal project, being close to home would also mean I couldn't use the distance excuse to not go shoot. "Well it's so far away and I only have 2 hours and blah blah blah..." How many times do we do this? Jose (the subject) literally worked 2 blocks away from me at the time. Distance wouldn't be an issue.

So how did I find Jose? Like I said above, he worked about 2 blocks away from me. While driving I would pass Jose nearly everyday. I would watch Jose while sitting at the red lights (and boy do those Colonial Drive red lights take forever). He'd flip his hat, wave to every vehicle that passed, sing and dance, point enthusiastically with his right index finger at those who honked at him. He did everything with such flair. It was fascinating. And the fact that he did it in the sweltering Florida heat was even more impressive. Something about him reminded me of Rick Flair (yes, I grew up on wrestling. No, I am not ashamed).

The idea I mentioned above of the need to get into video started to creep into my head around this time. I started thinking Jose might be a good subject. After doing some research I found this article in the Orlando Weekly. After reading it I knew I had found my subject.

As a kid there were times when I was nervous to ask for something or ask for help. My mom, the wise sage she is, always gave me this advice: the worst they can say is "no." Pretty simple. Armed with this I marched up to Jose and told him I wanted to make a short documentary about his story (I use the term "marched" very loosely. I'm sure my palms were sweating and my voice was cracking). Jose's a nice guy and he knows his story is pretty powerful so he said yes. After getting the approval of his employers we were good to go.

Be sure to check out the rest of my motion work by clicking here!

Up next - Part II: The Shoot